Our Story


We are a proudly owned and operated New Zealand business, based in Christchurch. Our company was born out of a love for fashion, design and support for the needs of modern women. We understand you, believe in you, and we love you!

Our label is focused on the journey of supporting a healthier planet by reversing climate change, supported by clothing that encompass everything it means to be a women on the go in the world today.

Our primary goal is to make you feel beautiful and confident when you unwrap an amazing new piece of clothing and put it on! This is very important to us as we believe clothes are not going to change the world, but the women who wear them will. Everything we create for you is informed by global influences like social media, street style, and popular culture

Our mission is to empower females on a global scale, to be confident in themselves and be who they want to be. We are a forward thinking and environmentally conscious company. We strive to deliver the hottest trends at the most affordable prices, to better support our customers in all elements of their life. We achieve this through strategic industry partnerships who bring the designs you love to life!

If you would like to learn more about how we are working towards positive environmental change and our partners in creating a healthier planet you can read about it in our section on Restoring Nature.